With its strategic location between Salt Lake City and Ogden, Layton attracts a diverse range of businesses, from retail shops and restaurants to office spaces and industrial facilities. As the commercial real estate market in Layton becomes increasingly competitive, property owners and managers must employ innovative and effective marketing strategies to stand out and attract the right tenants.
If you're in this situation, you might be feeling overwhelmed. Luckily, we're here to help.
Let's go through the top commercial property marketing strategies you need in Layton.
Use Social Media
When you're creating a property marketing plan, you can't neglect social media.
LinkedIn is ideal for targeting professionals and businesses looking for office spaces or investment opportunities. Facebook's extensive user base and advertising capabilities make it a versatile platform for reaching a broad audience, including local entrepreneurs and small business owners.
Instagram, with its visual-centric approach, is perfect for showcasing property features through high-quality images and videos.
Consistent interaction with your audience on social media platforms helps build relationships. That, in turn, helps maintain interest in your properties. Respond promptly to inquiries and comments. That shows off your commitment to excellent customer service.
Engage with Utah business communities and industry influencers by sharing commercial real estate content and participating in discussions. Hosting online events can attract a broader audience and create buzz around your listings. These can include webinars.
Open Houses and Property Tours
An often neglected part of real estate marketing involves showing it off.
Organize regular open house events and personally invite local business owners, real estate brokers, and potential tenants or buyers.
During these events, provide a thorough tour of the property, emphasizing unique features, potential uses, and the benefits of its location in Layton.
For serious prospects, personalized property tours offer a tailored experience that can make a significant impact. Schedule one-on-one tours at times convenient for the potential client, allowing for a more in-depth exploration of the property.
During these tours, focus on understanding the specific needs and preferences of the client and demonstrating how the property meets those requirements.
Hire Commercial Property Management
Don't be afraid to hire property managers to help you with the heavy lifting.
They use photography, high-quality videos, and detailed property descriptions. That way, they create compelling listings.
These experts understand market trends, rental rates, and tenant preferences. That way, they can position your property competitively. Their expertise ensures that your property is marketed effectively to attract the right tenants or buyers, leveraging their understanding of what works best in the local context.
Property management firms handle the tenant screening process. This ensures that only qualified commercial tenants occupy your property.
They do background checks, credit assessments, and reference verifications. So, you'll know the tenants you choose will stick around for the long term.
Use These Layton Commercial Property Marketing Strategies Today
With these commercial property marketing strategies, your Layton properties will be booked and busy in no time.
Are you searching for a Utah commercial property management company? PMI Home Team is part of a franchise with hundreds of offices throughout the nation, so you know we have the experience you need no matter what your property involves.
Contact us today.
